Dallaglio Cycle Slam 2020
21 June - 9 July 2020

Valencia - Almeria // Almeria - Seville // Seville - Lisbon

Bidfood is delighted to partner with Lawrence and the Dallaglio foundation again for another epic slam! We've been here since the beginning and we’re excited to have the opportunity to work for a fourth year alongside a great team for such an amazing cause.

We’re focused on going the extra mile, delivering the best customer experience, making life easier and helping customers to grow. We’re serious about service excellence, and have invested in building an infrastructure that keeps us close to our customers. Our expertise and insight helps them stay ahead of the curve on key trends, creative recipes, menu ideas and food standards and legislation. Our range of over 13,000 food, drink and non-food products includes the best of both own brand and leading foodservice brands.


United by a desire to create a cycling apparel brand solely focused on performance, we take real pride in what we do. Our purpose is simple, but enduring: We deliver the best possible technical products to help you achieve your potential on every ride.

We continually search for innovations in all our products and that’s why we bought our own factory in Treviso, Italy – an area renowned for superior expertise in high performance sporting apparel and the latest technical materials.


Big Yellow Self Storage are proud once again to support the Dallaglio Cycle Slam. Our self storage provides a convenient and secure place for the Dallaglio Cycle Slam team to store their equipment needed for their fantastic journey. We are the UK’s favourite self storage company and our 92 stores across the UK combine the latest technology with excellent customer service. We wish all the participants a safe and enjoyable trip.


Veloforte produce the World’s finest 100% natural endurance nutrition. Based on an ancient Italian fortifier originally developed to power the Roman Legions, Veloforte provide Award Winning sustained performance through an optimal balance of performance-enhancing carbohydrates, essential proteins and fibre. Their founding belief is that every athlete should have access to exceptional quality, delicious, real food as part of their endurance nutrition.


Digme Fitness offers world-class indoor cycling and HIIT classes in convenient locations with a flexible, no-contract pricing model. The name was inspired by Digme Beach in Hawaii, the start of a famous triathlon event which our CEO has raced twice. For some of us here, being able to say you are an elite triathlete who made it to the haloed beach is a real achievement, but that’s just one example of a fitness goal excelled: for others of us it means simply feeling fitter and healthier, or even just breaking years of lacklustre exercise habits. At Digme, we aim to help to you set your sights high, achieve more than you ever expected, leave feeling exhilarated and in the best shape of your life – digging deep for real gains.


Velosport is an independent bike store in Putney, SW London. We represent various brands including ashmei, Factor, Legend & a select few others, always focusing on the quality of manufacture & cutting edge processes, using the finest materials - these for us are the points of difference, which set us apart. Our business model allows us to hold sales, but does not fit into the seemingly growing trend of continuous discounting, which to our mind only serves to devalue many brands - we wish to grow with our suppliers & the demographic of our customer base, believes in & supports this policy.


Free Your Ride with Yellow Jersey’s Bicycle Insurance and Cycle Travel Insurance. Across a range of policies, we’ll keep you and your equipment covered for all types of training, riding and racing. Whether you’re out on a weekend club run or want to compete worldwide, you can enjoy cycling, safe in the knowledge that, should anything happen, we are there for you.


Using the best in medical and sports science, SOS was engineered by a leading Doctor, two former elite athletes and a retired military medical officer with the purpose of combating dehydration to improve overall performance. We’re delighted to be a part of another Dallaglio Cycle Slam helping riders stay hydrated and completing the challenging route.


“Swerve Cycling Ltd has been created by me, Anjela Ubogu in 2014. Initially on some of those long rides I suffered from blisters on my bum! Sometimes these things just happen, heat, seams rubbing and sometimes its lack of knowledge, ‘no knickers under cycling shorts’, argh! Either way it gave me the idea for ‘Bum Cream’, I used it for the seven day Alps Haute Route and by day three I was handing it out to my fellow cyclist. This cream will help you look after your bum, keep you smiling in the saddle and help you ride further and it smells good too!” Bum cream is available for purchase on Amazon.


Ben Wilson from Personal Best Cycling Services has worked on the Dallaglio Cycle Slam since 2013, providing route management for the event as well as general consultancy to the organisation team. He also provides a training program for the participants to ensure that they get to the start line in tip-top form. Personal Best Cycling Services provide coaching and consultancy services to individuals and groups and have been doing so for the past 10 years.


Ian Roxburgh, living and working in Oxford as a freelance graphic designer and photographer. With over 30 years of experience in design for print, publishing, advertising and web work. My specialties are a mixture of magazine and book design, online magazines, website design, brochures, leaflets, posters, advertising, logos, corporate ID, branding and all aspects of marketing materials. I've worked for various companies, agencies, publishers, organisations and charities for many years as either a designer and/or photographer.


Redelevencreative are an Oxfordshire based Graphic and Web Design company. Our expertise lies in blending creative design, great user experience and functionality to produce attractive web solutions. With a vast knowledge of open source CMS systems we offer our clients the ability to control their own website content and administration should they require.


Bam is really proud to be supporting the 2018 Cycle Slam, helping you to recover after a tough day.

Intense competition requires serious recovery, and flavoured milk has been praised as one of the most efficient ways to replenish muscles and speed up recovery time.

Bam is a range of organic and 100% natural flavoured milk drinks, that are not only great tasting, but packed full of protein.

Available in organic Chocolate, Banana, and Vanilla Protein, Bam will be there throughout the challenge to help you on your journey.

With the right carb to protein ratio, Bam can help to replace your lost fluids and electrolytes, setting you up for the next day.


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