Dallaglio Cycle Slam 2020
21 June - 9 July 2020

Valencia - Almeria // Almeria - Seville // Seville - Lisbon

Bidfood is delighted to partner with Lawrence and the Dallaglio foundation again for another epic slam! We've been here since the beginning and we’re excited to have the opportunity to work for a fourth year alongside a great team for such an amazing cause.

We’re focused on going the extra mile, delivering the best customer experience, making life easier and helping customers to grow. We’re serious about service excellence, and have invested in building an infrastructure that keeps us close to our customers. Our expertise and insight helps them stay ahead of the curve on key trends, creative recipes, menu ideas and food standards and legislation. Our range of over 13,000 food, drink and non-food products includes the best of both own brand and leading foodservice brands.



Le Col springs from one pro-rider’s drive to create the ultimate cycling apparel. Our products are inspired by pro-racing and designed with technical details that count towards success on the road. Designed in Britain. Made in Italy. Road-tested to the limit.


Big Yellow Self Storage are proud once again to support the Dallaglio Cycle Slam. Our self storage provides a convenient and secure place for the Dallaglio Cycle Slam team to store their equipment needed for their fantastic journey. We are the UK’s favourite self storage company and our 92 stores across the UK combine the latest technology with excellent customer service. We wish all the participants a safe and enjoyable trip.


Veloforte produce the World’s finest 100% natural endurance nutrition. Based on an ancient Italian fortifier originally developed to power the Roman Legions, Veloforte provide Award Winning sustained performance through an optimal balance of performance-enhancing carbohydrates, essential proteins and fibre. Their founding belief is that every athlete should have access to exceptional quality, delicious, real food as part of their endurance nutrition.


Digme offers a world-class and diverse range of authentic indoor cycling and HIIT classes in an inclusive, community-focused environment. Whether you want to get lost in the music and ride to the rhythm, track your fitness using data or experience an exhilarating HIIT class, we have something for you. We have a flexible, pay-as-you-train pricing model and a fantastic team of highly-qualified instructors who will inspire and motivate you. Fun, accessible fitness for everyone from first-timer to fanatic.


Velosport is an independent bike store in Putney, SW London. We represent various bike brands including Factor, Legend, Cannondale and Specialized. Clothing from Castelli and X-Bionic along with Kask helmets and shoes from Sidi and Fizik. We also offer a full Retul bike fitting service as well as custom footbeds. Using these services, we can help a customer to choose the correct bike to purchase and then make sure that the bike is properly fitted before the bike leaves the shop. It's important to offer the right level of service in all areas.


Free Your Ride with Yellow Jersey’s Bicycle Insurance and Cycle Travel Insurance. Across a range of policies, we’ll keep you and your equipment covered for all types of training, riding and racing. Whether you’re out on a weekend club run or want to compete worldwide, you can enjoy cycling, safe in the knowledge that, should anything happen, we are there for you. All Cycle Slam riders are able to claim a 10% discount on all Yellow Jersey policies and for each policy sold, we’ll pay a further 10% to the charity.


Using the best in medical and sports science, SOS was engineered by a leading Doctor, two former elite athletes and a retired military medical officer with the purpose of combating dehydration to improve overall performance. We’re delighted to be a part of another Dallaglio Cycle Slam helping riders stay hydrated and completing the challenging route.


The driving force behind the Amino Man range is Matt Lovell, specialist performance nutritionist with 18 years practical experience in elite sports, working directly with international teams (England Rugby and Football, Manchester City, Tottenham, Aston Villa) and many individual athletes (Jonny Wilkinson, James Haskell, Jermain Defoe, Jodie Taylor, Will Sharman, Vic Wild to name a few). The blends of amino acids, vitamins and minerals that have successfully supported elite athletes, stretching their potential to the limit, have now been adapted and made available to help working men, women and sports people boost their energy levels and performance every day with the Strength for Life and One Life products. Next level nutrition and supplementation. Researched based combinations of ingredients which have been tried and tested across all walks of life and all kinds of athletic endeavours and thousands of workouts. Amino Man formulas are amongst the highest-grade supplements on the market; completely natural, field tested, performance and evidence based. Manufactured to pharma-grade standards, organic wherever possible and drug screened, to supplement the lifestyle you’ve chosen.


“Swerve Cycling Ltd has been created by me, Anjela Ubogu in 2014. Initially on some of those long rides I suffered from blisters on my bum! Sometimes these things just happen, heat, seams rubbing and sometimes its lack of knowledge, ‘no knickers under cycling shorts’, argh! Either way it gave me the idea for ‘Bum Cream’, I used it for the seven day Alps Haute Route and by day three I was handing it out to my fellow cyclist. This cream will help you look after your bum, keep you smiling in the saddle and help you ride further and it smells good too!” Bum cream is available for purchase on Amazon.


Ben Wilson from Personal Best Cycling Services has worked on the Dallaglio Cycle Slam since 2013, providing route management for the event as well as general consultancy to the organisation team. He also provides a training program for the participants to ensure that they get to the start line in tip-top form. Personal Best Cycling Services provide coaching and consultancy services to individuals and groups and have been doing so for the past 10 years.


Ian Roxburgh, living and working in Oxford as a freelance graphic designer and photographer. With over 30 years of experience in design for print, publishing, advertising and web work. My specialties are a mixture of magazine and book design, online magazines, website design, brochures, leaflets, posters, advertising, logos, corporate ID, branding and all aspects of marketing materials. I've worked for various companies, agencies, publishers, organisations and charities for many years as either a designer and/or photographer.


Redelevencreative are an Oxfordshire based Graphic and Web Design company. Our expertise lies in blending creative design, great user experience and functionality to produce attractive web solutions. With a vast knowledge of open source CMS systems we offer our clients the ability to control their own website content and administration should they require.


Bam Organic is proud to be supporting the 2020 Dallaglio Cycle Slam, helping the riders to recover after a tough day in the saddle. Intense competition requires serious recovery, and Bam Organic shakes are being praised as one of the most efficient ways to replenish muscles and speed up recovery time. Bam Organic is available in Chocolate, Banana, and Strawberry Originals as well as Vanilla, Banoffee and Chocolate 25G High Protein. With the right carb to protein ratio, Bam Organic will help replace lost fluids and electrolytes, setting them up for the next day. All Bam Organic 25G High Protein Shakes are Informed Sport Accredited. Available on subscription to support your training, Bam Organic is the natural choice in an artificial world.


We are delighted to offer Slammers a 10% discount at our online store:
Code: CS2020 at checkout or use the link https://bamorganic.shop/discount/CS2020


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